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Zuma
Sound and Light. Reinvented
Challenge
We were tasked by Zuma to develop a “Golden Thread”, to lead our creative direction, colour tones, text, tone of voice in copy and imagery look and feel, to create a guide to develop their new artwork that will feed into all social media platforms.
Approach
Our methodology encompassed thorough competitor analysis and the establishment of content pillars and touchpoints within our innovative framework. This process was structured into two distinct phases:
1. In the initial phase, we commenced by identifying and constructing distinct audience segments for our client, conducting tests to pinpoint the most pertinent ones. This allowed us to ascertain the most actionable and effective strategies.
2. In the second phase, we strategically delivered novel and engaging content to these newly segmented audiences, with the primary objectives of enhancing conversion rates and magnifying brand awareness. This approach enables us to reach untapped audiences and foster tailored conversations that drive desired outcomes.
Work - Rebrand, Brand Voice Website & Creative Identity
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