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Zuma

Sound and Light. Reinvented

Challenge

We were tasked by Zuma to develop a “Golden Thread”, to lead our creative direction, colour tones, text, tone of voice in copy and imagery look and feel, to create a guide to develop their new artwork that will feed into all social media platforms. 

Approach

Our approach involved in-depth competitor research and building out content pillars and touchpoints within our new framework. Together with a two-phased approach 1) start to identify and build our client's audience segments and test to find the most relevant and in turn find what is most printable. 2) Serving new and fresh content to the new segmented audiences, to drive conversions and amplify awareness. This will allow us to reach new audiences and drive targeted conversations.

Work

Untitled (1600 × 800 px) (YouTube Banner).png
ZUMA  PRODUCT SHOWCASE ARTWORK.png
ZUMA  10801350 Chansges (1).png
ZUMA  10801350 Chansges (4).png
ZUMA  10801350 Chansges (6).png
ZUMA  10801350 Chansges.png
ZUMA  10801350 Chansges (5).png
ZUMA  10801350 Chansges (3).png
ZUMA  PRODUCT SHOWCASE ARTWORK (1).png
ZUMA  10801350 Chansges (2).png
Mock up  Zuma - Essential Magazine .png
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