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Zuma
Sound and Light. Reinvented
Challenge
We were tasked by Zuma to develop a “Golden Thread”, to lead our creative direction, colour tones, text, tone of voice in copy and imagery look and feel, to create a guide to develop their new artwork that will feed into all social media platforms.
Approach
Our approach involved in-depth competitor research and building out content pillars and touchpoints within our new framework. Together with a two-phased approach 1) start to identify and build our client's audience segments and test to find the most relevant and in turn find what is most printable. 2) Serving new and fresh content to the new segmented audiences, to drive conversions and amplify awareness. This will allow us to reach new audiences and drive targeted conversations.
Work
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