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Phillip Ullmann
A new approach to creating a fairer society
Challenge
We were tasked in collaboration with TAB Communications London, to raise our clients profile to ensure his ideas are understood in a current context, that their application is understood in this new era, and that he is framed as a credible advisor, commentator, speaker, and panelist.
Approach
We crafted a comprehensive plan to gain insights on our rivals, create content cornerstones, and establish touchpoints in our new system. To identify and construct our client's target market, we implemented a two-pronged strategy: first, discover and build the relevant audience and see what works; second, serve up novel content to the new segmented groups to boost engagement and spread awareness. This allows us to reach a broader crowd and create conversations tailored to them.
Work
[Web, Branding, Content Creation & Social & Traditional Media Management]
Creative
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