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We are creating a distinctive brand voice and identity for 5 restaurants, unifying them with a golden thread while still making each one unique.
Our approach involved in-depth competitor research and building out content pillars and touchpoints within our new framework. Together with a two-phased approach 1) start to identify and build our client's audience segments and test to find the most relevant and in turn find what is most printable. 2) Serving new and fresh content to the new segmented audiences, to drive conversions and amplify awareness. This will allow us to reach new audiences and drive targeted conversations.
Work (in process)
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