We ran numerous brand workshops with their management team, profiling their audience's innate needs, together with an in-depth discovery session to evolve and develop their brand's voice, identity, and digital collateral. We then build a robust framework and channel strategy, deployed into their social platforms to create organic awareness. We ran a campaign around using the vast attendance of the Ironman to showcase all the customer's "wins" in turning to promote the brand in real-time - this resulted in over 2500 customers onboarding into their e-commerce platform.