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CHICAS PODEROSAS

Many voices, one platform.

Challenge

After 8 years, the brand seeks to re-establish itself with a refreshing new look to better serve the LGBTQQIP2SAA community in Latin America and beyond.

Approach

We dove deep into the core of their company and crafted a communication framework that steered us towards creating a unique brand identity. We worked with their senior management team and client-facing team to uncover the culture, offerings, and essence of their business. Our ultimate goal was to generate eye-catching digital assets that remain true to their values and make them stand out amongst the competition.

Work - Rebrand, Brand Voice & Creative Identity

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Web - www.chicaspoderosas.org

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