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Many voices, one platform.
Challenge
After 8 years, the brand seeks to re-establish itself with a refreshing new look to better serve the LGBTQQIP2SAA community in Latin America and beyond.
Approach
We conducted an extensive exploration into the heart of their organisation, meticulously designing a comprehensive communication framework that guided us in the development of a distinctive brand identity. Collaborating closely with both their senior management team and client-facing personnel, we diligently unearthed the intricacies of their corporate culture, product offerings, and the fundamental essence of their business. Our overarching objective was to produce captivating digital assets that authentically reflect their core values, thus enabling them to distinguish themselves prominently within a competitive landscape.
Work - Rebrand, Brand Voice Website & Creative Identity
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