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Climbing is for everyone
We were tasked by the client to create a commercial showing their audiences that climbing is for everyone, at any age or stage in the physical time of their life. The key challenge was to bring the comedic tone of the brand founder's collective voice, embedding it through all the visual scenes. We were given a shoestring budget to shoot a 2-minute commercial, and despite this challenge we outperformed with great results.
We ran numerous brand workshops with their management team, profiling their audience's innate needs, together with an in-depth discovery session to evolve and develop their brand's voice, identity, and digital collateral. We then build a robust strategy that we deployed into our storyboard for the commercial.
Behind the scenes
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