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The Challenge
The main challenge was to simplify Agratas' complex battery technology and sustainability efforts into a narrative that’s both engaging and easy to grasp. We also had to authentically showcase their global presence, ensuring visual and thematic consistency across their R&D hubs in India and the UK. Balancing technical accuracy with emotional impact was key.
Our Approach
Collaborations with universities and technical partners underscored Agratas' collaborative approach and focus on nurturing talent. Partnering with Land Rover and Jaguar showcased Agratas' role in shaping the electric mobility sector. Every aspect of the commercial reflected Agratas' mission to lead the charge towards a greener future, without resorting to excessive branding language.
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